Brand Introduction: THĒMAĒ

May 25, 2020 3 min read

Brand Introduction: THĒMAĒ

THĒMAĒ refers to "the different phases of preparation and presentation of the tea ceremony" in Japanese This brand is a pioneer in using research and scientific discoveries about the exceptional properties of tea polyphenols to develop a skincare range formulated from natural and non-synthetic cosmeceuticals. It is the first treatment expert with Tea Polyphenols.

What are Polyphenols?

Polyphenols are powerful antioxidant chemicals which are found naturally in many plants. They are instrumental in protecting our cells from free radical damage. Eating polyphenol-rich food can help prevent us from contracting serious illnesses like cancer, enabling us to live longer and healthier. When applied topically as a skincare ingredient, polyphenols can help repair our skin and reverse the signs of ageing, helping us to look younger.

Brand Background

THĒMAĒ is launched in 2007 as the 1st skincare brand enriched with tea. It is born out of a passion for beauty, luxury and the known cosmeceutical efficacy of Tea. Guillaume Lefèvre, the founder, became passionate about the art and benefits of the virtues of tea during his travels in Asia. After having experienced sereral tea ceremonies around the world and proven of the efficacy of the Tea Polyphenols for the skin, he decided to create the THĒMAĒ cosmeceuticals in collaboration with specialists from the pharmaceutical and medical community. This consists of a full range of natural cosmeceuticals for the face and body, completed by a collection of premium teas conceived to act in synergy.

 Complexe des 4 Thés® (4 Tea Complex)

The Complexe des 4 Thés® is a unique technology developed and manufactured by THĒMAĒ's french laboratory according to European requirements. Its formula are composed in major part of natural ingredients of plant origin, proven to be effective and, in some cases, patented. This technology concentrates the antioxidant and anti-radical potency of Polyphenols extracted from 4 premium Teas: White Tea + Green Tea + Black Tea + Blue Tea. It intervenes at the cellular level as a "high protection shield" antioxidant and anti-ageing.

In & Out Tea Therapy

Based on its expertise in tea-based treatments, THĒMAĒ brings innovation to the world of beauty by offering a genuine antioxidant defence strategy: "In & Out Tea Therapy".

The "In & Out Tea Therapy" helps to limit oxidative stress , responsible for premature skin ageing:

  • from the outside, by applying natural cosmeceuticals enriched with Complexe des 4 Thés®
  • from the inside, absorbing the effective dose of Polyphenols present in Tea

By providing the skin and the body with a cocktail of antioxidants that supplement those created naturally by our body, the efficacy is maximum.



This global anti-aging cream:

  • boosts the renewal of the hyaluronic acid naturally present in your cells, for intensely plumped and hydrated skin
  • visibly smoothes wrinkles and fine lines with patented anti-wrinkle firming complex
  • brings radiance and brightness to your complexion



The detox mask by excellence, promoting the oxygenation of your skin and reducing its irregularities, thanks to its concentration of white clay and mooring extract. The mask suits all skins: it soothes sensitised skin and absorbs the impurities of combination skin to oily shine for dry and dull skin.



An ultra-nourishing formula to intensively repair and moisturise the skin. Its unique texture with a dry touch, which melts in contact with your skin, provides real comfort. Comes in 3 scents: PRINTEMPS, ORIENT and QUATRE THÉS.




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